Every element in the business card design is important and hence should be taken with a lot of consideration. From the color to the layout, all features should be well thought out to make a worthy and professional endorsement of one’s business. One key element in card design is the font size. Correct sizing of the font is very important since it deals with the visuals and ease of reading. In this article, we’ll focus on discovering the Best Font Size for Business Cards and how to get it right.
What Are Business Cards?
Business Cards are mini dos about an individual or a business for professional use which is handed out during networking sessions. These are to-the-point introductions of yourself and your work. The information included in a business card and a modern calling card include:
- Name: Your name or the name of your business.
- Job Title: This explains what function or skill belongs to you.
- Company Name: The name of the company or organization that employs you.
- Contact Information: Telephone number, Email, and sometimes a location.
- Website or Social Media Links: This incorporates the website, LinkedIn, or possibly further online connection.
Business cards are often physically exchanged during networking opportunities such as conferences or meetings, which is why they are important in every professional’s image-crafting arsenal. The first interaction is always remembered thanks to business cards and contacts are made easily for further communication.
Why Business Cards Are Important
In this technologically advancing era, you may question whether or not business cards are useful anymore. The answer is a definite yes. Even with the popularity of networking online, business cards are still relevant as they help convey key information to others in a quick, convenient, and professional manner. Such situations may include when one is unable or is not allowed to use cellular phones.
A good business card is a sign of good organization as it will conform to the branding aspects of your company and therefore help fulfill the professional extent needed at first sight.
Factors to Consider When Choosing Font Size
Before we jump into the details of what the best font size for business cards is, let’s focus on the factors that you need to keep in consideration when making this choice. Some of these are very essential and are to be considered as follows:
Legibility
When deciding on a font size for your business card, you should first consider legibility. It should be easy for people to read basic contact details, including name, number, and email. After all, the business card is all about you, so make sure that the font size is large enough for your prospects to read.
Card Size
Remember to take into account the dimensions of your business card when selecting the font size. A very small business card may have to increase font size for legibility, while larger cards can even have smaller font sizes for legibility.
Font Style
Apart from different sizes, different font faces also have different proportions and the composition can be more or less read at different scales. As an example, some fonts may seem smaller or larger even with the same font size. Picking a suitable font style for a business card is very essential as it is aesthetically pleasing and easier to read.
Hierarchy of Information
Be sure to consider the order of importance of the elements of your business card. The name and position of the bearer, as well as the name of the company, are probably the most important pieces of information and need to be more elevated than the secondary information like the phone or web address. Changing up the font size in this way will help highlight the important information.
Having talked about the variables that you need to pay attention to, let’s move on to the appropriately sized font for the business card.
Recommended Font Sizes for Business Cards
Main Text
This part typically contains the most important information regarding the person’s profession, as it details their name, job title, and company, and should be in the boldest typeface. The font used in this section is usually 10 to 12 points in size. It is the primary information and thus considers the readability level of the attendees as well as accommodates the card in order not to use too much of it.
Secondary Text
The supporting information on the business card like telephone number email address and website can be reduced slightly to match the overall design. In most cases, a font size of 8 to 10 points is just right. Of course make sure the text size does not go tiny, considering people with average vision would find it difficult to read otherwise.
Additional Details
In case your business card includes some additional details such as social media handles some physical address or a slogan, these too can be smaller even more than the secondary text. This type of information is usually sized 6 – 8 point fonts. Just be careful not to go too small that it will cause reading problems.
Tips to Enhance Readability
As important as selecting the most suitable font size is, there are some additional suggestions more emphasis can be placed on to improve the legibility of your business card:
Use Clear and Legible Fonts
Choose clear and readable sizes for small print. It is generally advisable to use serif_and sans-serif fonts like Arial, Helvetica, Times New Roman in business cards as they can be read comfortably at small font sizes received well rounded.
Contrast is Key
There should be enough color contrast between the font color and the background color of your business card. Business cards with either a light font on a dark background or a dark font on a light background have a better chance of clearly standing out.
Choose Proper Spacing
You should take care to consider the distance between lines as well as the distance between characters. If sufficient spacing is given, the text does not get cluttered, making it easy to read and understand. There are sufficient spaces provided in the card that make it more stylish and professional.
Test Your Design
Before you make the final decision on the way your business cards will look, it helps to make a hard copy and print it to see how it would come out in various light. This will help you spot any problems and ensure that everyone will be able to read what is written on the business card.
Conclusion
When it comes to business card design, one of the most important things to consider is the proper font size for the contact details on the card. Since there are several considerations like legibility, card size, font style, and hierarchy of information that are involved, it can be easy to form and approximate the font size for each section of your business card. The section with the main text should have an enlarged font size while the portion containing secondary details should be in a smaller font size but still within readable limits. If appropriate measures are taken, and a few other suggestions to enhance legibility are considered, a good and effective business card can be made to appeal to the target customers.